Category: Demographics / Targeting
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Understanding Marketing Information | Cap Puckhaber
Cap Puckhaber shares how effective marketing information management helps businesses collect and analyze data for informed decision-making and enhanced customer relationships.
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Navigating the Social Media Advertising Landscape | Cap Puckhaber
Cap Puckhaber shares how the digital marketing landscape is changing rapidly; SMBs must adapt strategies, diversify platforms, and focus on authenticity.
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How AI Unlocks SMB Opportunities | Cap Puckhaber
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Cap Puckhaber in Automation / Artificial Intelligence, Demographics / Targeting, Entrepreneur, Small Business OwnerCap Puckhaber shares how AI is transforming SMB marketing by enhancing personalization, automating tasks, and providing data-driven insights.
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Luxury Goods are Declining | Cap Puckhaber
Cap Puckhaber shares how luxury spending is declining due to economic shifts; brands must adapt to changing consumer values.
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Why small business needs SEO and Marketing | Cap Puckhaber
Cap Puckhaber enhances local businesses’ online presence through tailored SEO and digital marketing strategies.
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Hits and Misses of Super Bowl Ads | Cap Puckhaber
Super Bowl 2025 featured memorable ads, with Bud Light and M&M’s excelling while Pepsi faltered – Cap Puckhaber
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Advertising Budget Trends | Cap Puckhaber
Cap Puckhaber: Over the past decade, advertising has shifted from traditional channels to digital platforms due to changing consumer behaviors and e-commerce growth. Major brands like Coca-Cola and McDonald’s are reallocating budgets toward digital ads, influencer marketing, and data-driven strategies, allowing both Fortune 500 companies and SMBs to compete effectively in the evolving landscape.
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Customer Match Lists in Google | Cap Puckhaber
Cap Puckhaber: Customer Match in Google Ads allows businesses to target existing and potential customers with personalized ads by uploading customer data. This feature enhances ad relevance, enables retargeting, and facilitates the creation of lookalike audiences. Integrating third-party tools like HubSpot can improve targeting and campaign effectiveness through advanced analytics.
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Final Weeks of Holiday Traffic | Cap Puckhaber
Cap Puckhaber: Small and medium-sized businesses can thrive during the holiday season despite competition from giants like Amazon. Strategies include creating urgency, optimizing websites for mobile, catering to last-minute shoppers, offering free shipping, maximizing social media ads, leveraging email marketing, partnering with influencers, and focusing on customer retention.