Category: Demographics / Targeting

  • Why Big Brand Rebrands Keep Failing

    Why Big Brand Rebrands Keep Failing and What Small Business Owners Should Do Instead By Cap Puckhaber, Reno, Nevada Updated: 11/9/26 Every few months, another big company rolls out a new logo and gets hammered for it. The comment sections fill up, the stock price wobbles and someone in a boardroom starts drafting an apology.…

  • Case Study: Decline of Luxury Goods

    Cap Puckhaber shares how luxury spending is declining due to economic shifts; brands must adapt to changing consumer values.

  • Super Bowl Ad Hits and Misses

    Super Bowl 2025 featured memorable ads, with Bud Light and M&M’s excelling while Pepsi faltered – Cap Puckhaber

  • How to Take Advantage of Peak Deal-Seeking Traffic

    Cap Puckhaber: Small and medium-sized businesses can thrive during the holiday season despite competition from giants like Amazon. Strategies include creating urgency, optimizing websites for mobile, catering to last-minute shoppers, offering free shipping, maximizing social media ads, leveraging email marketing, partnering with influencers, and focusing on customer retention.