Category: Demographics / Targeting
Why Big Brand Rebrands Keep Failing
Why Big Brand Rebrands Keep Failing and What Small Business Owners Should Do Instead By Cap Puckhaber, Reno, Nevada Jaguar ditched 90 years of heritage for a rebrand that left its most loyal fans confused and angry. Cracker Barrel stripped out the rustic visual cues its customers had loved for decades, and the backlash came…
Case Study: Decline of Luxury Goods
Cap Puckhaber shares how luxury spending is declining due to economic shifts; brands must adapt to changing consumer values.
Super Bowl Ad Hits and Misses
Super Bowl 2025 featured memorable ads, with Bud Light and M&M’s excelling while Pepsi faltered – Cap Puckhaber