Category: Paid Marketing

  • The Ultimate PPC Guide for Small Businesses

    By Cap Puckhaber, Reno, Nevada I’m Cap Puckhaber, a marketing professional, amateur investor, part-time blogger, and outdoor enthusiast. Here on BlackDiamondMarketingSolutions.com, we’re breaking down the truly ultimate guide to Pay-Per-Click (PPC) advertising for small businesses. We’re going to combine everything a business owner needs to know: how paid search drives success, its critical relationship with…

  • How to Take Advantage of Peak Deal-Seeking Traffic

    Cap Puckhaber: Small and medium-sized businesses can thrive during the holiday season despite competition from giants like Amazon. Strategies include creating urgency, optimizing websites for mobile, catering to last-minute shoppers, offering free shipping, maximizing social media ads, leveraging email marketing, partnering with influencers, and focusing on customer retention.