Category: Paid Marketing

  • How I Used Google PPC to Grow my Small Business

    Paid Search Marketing for Small Business Owners: What Actually Works and What It Costs By Cap Puckhaber, Reno, Nevada How Small Business Owners Can Win With Paid Search Without Wasting Their Budget Most small business owners hear “Google Ads” and picture a budget that belongs to a corporate marketing department. That assumption costs them real…

  • How to Take Advantage of Peak Deal-Seeking Traffic

    Cap Puckhaber: Small and medium-sized businesses can thrive during the holiday season despite competition from giants like Amazon. Strategies include creating urgency, optimizing websites for mobile, catering to last-minute shoppers, offering free shipping, maximizing social media ads, leveraging email marketing, partnering with influencers, and focusing on customer retention.