Tag: advertising
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Navigating the Social Media Advertising Landscape | Cap Puckhaber
Cap Puckhaber shares how the digital marketing landscape is changing rapidly; SMBs must adapt strategies, diversify platforms, and focus on authenticity.
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Hits and Misses of Super Bowl Ads | Cap Puckhaber
Super Bowl 2025 featured memorable ads, with Bud Light and M&M’s excelling while Pepsi faltered – Cap Puckhaber
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Advertising Budget Trends | Cap Puckhaber
Cap Puckhaber: Over the past decade, advertising has shifted from traditional channels to digital platforms due to changing consumer behaviors and e-commerce growth. Major brands like Coca-Cola and McDonald’s are reallocating budgets toward digital ads, influencer marketing, and data-driven strategies, allowing both Fortune 500 companies and SMBs to compete effectively in the evolving landscape.