Category: Google / SEO

  • Founder Moat: Beat AI with Storytelling

    By Cap Puckhaber, Reno, Nevada The End of Polished Perfection I spent five years trying to look like a massive corporation. I hired expensive photographers to take headshots that looked like every other CEO on LinkedIn. My website copy used big words to sound professional. But my conversion rates stayed flat because nobody felt a…

  • Small Business SEO to Get Found on Google

    By Cap Puckhaber, Reno, Nevada I’m Cap Puckhaber, a marketing professional, amateur investor, part-time blogger, and outdoor enthusiast. Today on BlackDiamondMarketingSolutions.com, we’re going to break down exactly how you can create a search strategy for your business that’s clear, manageable, and actually gets results. I see the same frustration when I sit down with local…

  • The Ultimate PPC Guide for Small Businesses

    By Cap Puckhaber, Reno, Nevada I’m Cap Puckhaber, a marketing professional, amateur investor, part-time blogger, and outdoor enthusiast. Here on BlackDiamondMarketingSolutions.com, we’re breaking down the truly ultimate guide to Pay-Per-Click (PPC) advertising for small businesses. We’re going to combine everything a business owner needs to know: how paid search drives success, its critical relationship with…

  • How to Take Advantage of Peak Deal-Seeking Traffic

    Cap Puckhaber: Small and medium-sized businesses can thrive during the holiday season despite competition from giants like Amazon. Strategies include creating urgency, optimizing websites for mobile, catering to last-minute shoppers, offering free shipping, maximizing social media ads, leveraging email marketing, partnering with influencers, and focusing on customer retention.