Category: Google / SEO
Did Google Kill FAQ Snippets?
Yes, Google Just Killed FAQ Snippets: What It Means for Your Small Business By Cap Puckhaber, Reno, Nevada A massive shift just changed how your website looks on the internet. Because Google decided to remove FAQ snippets for almost every website, local small business owners are feeling confused. You might notice that those helpful dropdown…
Why local Reno Businesses Are Losing to Chains
Outdated Websites, Dented Trucks and the Reality of the Reno Market Shift By Cap Puckhaber, Reno, Nevada I often find myself driving down Virginia Street and seeing something troubling about our local economy. Reno is no longer that quiet town where a handshake and a decent reputation carry a business for thirty years. We are…
Founder Moat: Beat AI with Storytelling
How to Beat AI with Storytelling By Cap Puckhaber, Reno, Nevada The End of Polished Perfection I spent five years trying to look like a massive corporation. I hired expensive photographers to take headshots that looked like every other CEO on LinkedIn. My website copy used big words to sound professional. But my conversion rates…
How to Build an Online Presence That Gets Results
SEO for Small Business Owners: How I Built an Online Presence That Actually Gets Results By Cap Puckhaber, Reno, Nevada Every local business owner I sit down with says the same thing. They know SEO matters and they know they are losing customers because of it, but nobody has ever sat down and explained it…
How I Used Google PPC to Grow my Small Business
Paid Search Marketing for Small Business Owners: What Actually Works and What It Costs By Cap Puckhaber, Reno, Nevada How Small Business Owners Can Win With Paid Search Without Wasting Their Budget Most small business owners hear “Google Ads” and picture a budget that belongs to a corporate marketing department. That assumption costs them real…