Category: Google / SEO
Did Google Kill FAQ Snippets? What to Do Now
Yes, Google Just Killed FAQ Snippets: What It Means for Your Small Business By Cap Puckhaber, Reno, Nevada Updated: 11/4/26 Yes, Google killed FAQ snippets. The expandable question dropdowns that used to sit under some search listings stopped appearing on May 7, 2026. A few clients emailed me that week asking if their rankings were…
Why local Reno Businesses Are Losing to Chains
Outdated Websites, Dented Trucks and the Reality of the Reno Market Shift By Cap Puckhaber, Reno, Nevada I often find myself driving down Virginia Street and seeing something troubling about our local economy. Reno is no longer that quiet town where a handshake and a decent reputation carry a business for thirty years. We are…
Founder Moat: Beat AI with Storytelling
How to Beat AI with Storytelling By Cap Puckhaber, Reno, Nevada The End of Polished Perfection I spent five years trying to look like a massive corporation. I hired expensive photographers to take headshots that looked like every other CEO on LinkedIn. My website copy used big words to sound professional. But my conversion rates…
SEO for Small Business Owners Step by Step
SEO for Small Business Owners: How I Built an Online Presence That Actually Gets Results By Cap Puckhaber, Reno, Nevada Updated: 11/6/26 Most small business owners I meet know SEO matters. Very few have ever had someone explain it from the ground up without jargon or a sales pitch. They’ve usually paid someone who promised…
How I Used Google PPC to Grow my Small Business
Paid Search Marketing for Small Business Owners: What Actually Works and What It Costs By Cap Puckhaber, Reno, Nevada How Small Business Owners Can Win With Paid Search Without Wasting Their Budget Most small business owners hear “Google Ads” and picture a budget that belongs to a corporate marketing department. That assumption costs them real…