Category: Social Media
Free Social Media Ad Strategy and Template
Social Media Advertising Strategy and Why You Need One By Cap Puckhaber, Reno, Nevada Running social media advertising without a plan is like driving blindfolded. Developing a solid social media advertising strategy, especially a focused social media ad strategy, is crucial. You might step on the gas and hope for the best, but you’re probably…
Small Business Guide to Social Media Marketing
Social Media is a Jungle, This is Your Map By Cap Puckhaber, Reno, Nevada I’m Cap Puckhaber, a marketing professional, amateur investor, part-time blogger and outdoor enthusiast. Today we break down the complete small business guide to social media marketing and advertising. We’ll cover everything from building a real-world budget to executing on specific platforms.…
Case Study: How Vaseline Hacked TikTok Marketing
How a Timeless Brand Used TikTok to Remain Relevant By Cap Puckhaber, Reno, Nevada I’m Cap Puckhaber, a marketing professional, amateur investor, part-time blogger and outdoor enthusiast. Today we break down how Vaseline’s TikTok hacks went viral. When a seemingly outdated petroleum jelly brand started going viral in July 2025, it wasn’t because someone spent…
Case Study: Duolingo Mastered TikTok Marketing
How Duolingo Slayed TikTok By Cap Puckhaber, Founder of Black Diamond Marketing Solutions, Reno, Nevada I’m Cap Puckhaber, a marketing professional, amateur investor, part-time blogger and outdoor enthusiast. Today we break down Duolingo’s viral TikTok campaigns. When I first saw Duolingo’s TikTok presence, I wasn’t sure what to make of it. A goofy green owl…