Tag: content-marketing

  • Founder Moat: Beat AI with Storytelling

    By Cap Puckhaber, Reno, Nevada The End of Polished Perfection I spent five years trying to look like a massive corporation. I hired expensive photographers to take headshots that looked like every other CEO on LinkedIn. My website copy used big words to sound professional. But my conversion rates stayed flat because nobody felt a…

  • Step-by-Step Business Case Study Template

    Cap Puckhaber shares how a business case study showcases solutions and results, aiding marketing, consulting, and education by attracting clients and demonstrating expertise.

  • Why I Launched Black Diamond Marketing Solutions

    Cap Puckhaber transitioned from corporate roles to found Black Diamond Marketing Solutions, supporting SMBs’ digital growth.

  • How to Take Advantage of Peak Deal-Seeking Traffic

    Cap Puckhaber: Small and medium-sized businesses can thrive during the holiday season despite competition from giants like Amazon. Strategies include creating urgency, optimizing websites for mobile, catering to last-minute shoppers, offering free shipping, maximizing social media ads, leveraging email marketing, partnering with influencers, and focusing on customer retention.