Tag: digital marketing
Founder Moat: Beat AI with Storytelling
By Cap Puckhaber, Reno, Nevada The End of Polished Perfection I spent five years trying to look like a massive corporation. I hired expensive photographers to take headshots that looked like every other CEO on LinkedIn. My website copy used big words to sound professional. But my conversion rates stayed flat because nobody felt a…
Marketing 101 Guide for Small Businesses
By Cap Puckhaber, Reno, Nevada I’m Cap Puckhaber, a marketing professional, amateur investor, part-time blogger and outdoor enthusiast. Today we break down the fundamentals of marketing for small business owners. I’m consolidating several of my introductory posts into this one foundational guide to help you learn the basics of creating a marketing plan, identifying your…
How to Master Costs and Project Management
Cap Puckhaber shares effective cost management strategies for small business owners and project managers to ensure sustainable growth and quality.
Step-by-Step Business Case Study Template
Cap Puckhaber shares how a business case study showcases solutions and results, aiding marketing, consulting, and education by attracting clients and demonstrating expertise.
Why I Launched Black Diamond Marketing Solutions
Cap Puckhaber transitioned from corporate roles to found Black Diamond Marketing Solutions, supporting SMBs’ digital growth.
Case Study: Decline of Luxury Goods
Cap Puckhaber shares how luxury spending is declining due to economic shifts; brands must adapt to changing consumer values.
7 Free Classes That Can Help Your Career
Free online courses boost career skills vital for 2025’s competitive job market – Cap Puckhaber Marketing Reno, Nevada