Tag: social media
Free Social Media Ad Strategy and Template
By Cap Puckhaber, Reno, Nevada Running social media advertising without a plan is like driving blindfolded. Developing a solid social media advertising strategy, especially a focused social media ad strategy, is crucial. You might step on the gas and hope for the best, but you’re probably going to hit something you didn’t see coming. You’ll…
Small Business Guide to Social Media Marketing
By Cap Puckhaber, Reno, Nevada I’m Cap Puckhaber, a marketing professional, amateur investor, part-time blogger and outdoor enthusiast. Today we break down the complete small business guide to social media marketing and advertising. We’ll cover everything from building a real-world budget to executing on specific platforms. My goal at BlackDiamondMarketingSolutions.com is to give you a…
Case Study: How Vaseline Hacked TikTok Marketing
By Cap Puckhaber, Reno, Nevada I’m Cap Puckhaber, a marketing professional, amateur investor, part-time blogger and outdoor enthusiast. Today we break down how Vaseline’s TikTok hacks went viral. When a seemingly outdated petroleum jelly brand started going viral in July 2025, it wasn’t because someone spent millions on ads. It was because they nailed social-first…
Case Study: Duolingo Mastered TikTok Marketing
By Cap Puckhaber, Founder of Black Diamond Marketing Solutions, Reno, Nevada I’m Cap Puckhaber, a marketing professional, amateur investor, part-time blogger and outdoor enthusiast. Today we break down Duolingo’s viral TikTok campaigns. When I first saw Duolingo’s TikTok presence, I wasn’t sure what to make of it. A goofy green owl showing up in all…
How to Take Advantage of Peak Deal-Seeking Traffic
Cap Puckhaber: Small and medium-sized businesses can thrive during the holiday season despite competition from giants like Amazon. Strategies include creating urgency, optimizing websites for mobile, catering to last-minute shoppers, offering free shipping, maximizing social media ads, leveraging email marketing, partnering with influencers, and focusing on customer retention.