Tag: social media
Free Social Media Ad Strategy and Template
Social Media Advertising Strategy and Why You Need One By Cap Puckhaber, Reno, Nevada Running social media advertising without a plan is like driving blindfolded. Developing a solid social media advertising strategy, especially a focused social media ad strategy, is crucial. You might step on the gas and hope for the best, but you’re probably…
Small Business Guide to Social Media Marketing
Social Media is a Jungle, This is Your Map By Cap Puckhaber, Reno, Nevada I’m Cap Puckhaber, a marketing professional, amateur investor, part-time blogger and outdoor enthusiast. Today we break down the complete small business guide to social media marketing and advertising. We’ll cover everything from building a real-world budget to executing on specific platforms.…
Case Study: How Vaseline Hacked TikTok Marketing
How a Timeless Brand Used TikTok to Remain Relevant By Cap Puckhaber, Reno, Nevada A 153-year-old petroleum jelly brand earned 136 million social views, nine Cannes Lions, and double-digit sales growth by casting its own scientists in lo-fi lab videos and asking TikTok what it wanted to know. The brand is Vaseline. The campaign cost…
Official Case Study: Duolingo TikTok Marketing Mascot
Case Study: How Duolingo’s TikTok Mascot Marketing Strategy Built a Brand That Small Businesses Can Actually Copy By Cap Puckhaber, Founder of Black Diamond Marketing Solutions, Reno, Nevada The Real Reason Duolingo’s TikTok Works (It’s Not What You Think) I want to be honest with you. When I first stumbled onto Duolingo’s TikTok account, my…
How to Take Advantage of Peak Deal-Seeking Traffic
Cap Puckhaber: Small and medium-sized businesses can thrive during the holiday season despite competition from giants like Amazon. Strategies include creating urgency, optimizing websites for mobile, catering to last-minute shoppers, offering free shipping, maximizing social media ads, leveraging email marketing, partnering with influencers, and focusing on customer retention.