Tag: content-marketing
How to Take Advantage of Final Weeks of Holiday Traffic | Cap Puckhaber
Cap Puckhaber: Small and medium-sized businesses can thrive during the holiday season despite competition from giants like Amazon. Strategies include creating urgency, optimizing websites for mobile, catering to last-minute shoppers, offering free shipping, maximizing social media ads, leveraging email marketing, partnering with influencers, and focusing on customer retention.
How Paid Search Can Help Small Businesses Succeed | Cap Puckhaber
Cap Puckhaber: Small to medium-sized businesses (SMBs) in competitive industries can leverage Google Ads for local customer attraction. Key strategies include precise audience targeting, crafting compelling messages, budgeting effectively, optimizing ad timing, and continuous performance measurement. By implementing these tactics, SMBs can enhance visibility and compete with larger companies, fostering business growth.